If you want a speedy and cheap way to promote your business throughout the World Wide Web, familiarize yourself with the concept of a viral marketing technique. This is an Internet-initiated marketing campaign that makes use of contagious, catchy advertising contents and allows online users to share it with other users. When traffic on your website increases, it means that your chance of selling your products is also significantly boosted.
Truth of the matter is, there are hundreds, even thousands of successful viral marketing materials on the virtual world today. Here is a list of some of the most remarkable and memorable viral marketing campaign ever used.
Hotmail
With its free email addresses sand services giveaways, Hotmail.com has become a classic example of a successful viral marketing. They allowed users to attach a tag at the end of every free message to promote their company and the number of registered users dramatically increased within less than a year.
Coca-Cola Zero
The leading soda company’s slogan “Zero is More” became a viral hit all over the world. After drawing the attention of people, discussions about the meaning of “Zero” appeared in blogs and forums. These paved the way for the introduction of Coca-Cola’s new flavor, Coke Zero.
One Red Paperclip
Kyle MacDonalds posted a seemingly nonsense offer on Craiglist and he wanted to trade one red paperclip for a “bigger and better” object. From that moment, MacDonalds was able to trade 14 times and was also able to acquire a two-story farm house. He also attracts around 200,000 visitors per day on his website and earned thousands of dollars for the Google Ads.
Million Dollar Homepage
This time, Alex Tew created a pixel viral strategy by trying to sell a million pixel advertisements on his own website. He had done this to raise money for his schooling. Because of his successful viral marketing campaign, he has been able to generate millions and became an inspiration to many.
Batman The Dark Knight
Warner Bros. does not only create amazing films and animations—they also came up with an effective viral marketing strategy. A simple teaser which featured a lone bat came out a year before the movie was rolled out. When users clicked on the website, they were led to a different page. Clicking again on the site sent the users to another page. After some time, users were asked to give their e-mail addresses to obtain a code that would unveil the hidden image. The image was that of Heath Ledger as “The Joker”.